Dr. Fred W. Cooper - Chief Executive Officer (CEO)
Fred Cooper is one of the world's foremost experts in the managing of direct selling companies, emerging as a respected leader who has a knack for spotting inefficiency and then fixing it. Fred is also known for his fun, energetic personality and passion for helping people. He truly cares about his employees and representatives, and takes a personal interest in the success of each one. This is evidenced by his many devoted friends and associates, who have seen their life positively impacted by his unique style of guidance and support.

Fred has spent the last 13 years of his career at USANA Health Sciences, where he rose quickly through the ranks from VP of Information Technology to VP of Operations, and then to Chief Operations Officer, and finally to President of the company. Fred has been able to improve and streamline every process he has been involved with at USANA and has helped to make them one of the most successful health science companies in the world.

Among other achievements, he helped found iCentris Inc. (Woods Cross, Utah) after recognizing a need for better software systems in the direct selling industry. iCentris is currently a leader in direct selling software, with clients who include some the of largest direct selling companies in the world. Most recently, he took ownership of BioLab, Inc., whose clinical trials on their unique immunostimulant formula have shown profound effects in slowing and even reversing the damage caused by degenerative diseases such as Multiple Sclerosis.

Fred has also shared his expertise in business by teaching as a professor at the University of Utah, and he is an original founder of the Center for Entrepreneurship at the University of Utah. He has a wife, Jennifer, and 4 growing sons. Fred enjoys spending time in the outdoors with his family and traveling the globe meeting new people.
Mark Wilson - President
An entrepreneur at heart, Mark started his first business at age 20, and realized the amazing freedom it allowed him to determine his success as an owner versus being an employee. His love for people and his passion for teaching others to unlock their entrepreneurial spirit is the reason he is such as fan of network marketing. Mark has over 20 years of experience in the direct selling industry, overseeing every aspect of partnering with the independent business owners.

After using his expertise to generate millions of dollars in increased business during his tenure at two separate companies, Mark learned the importance of forging a strong partnership between management and independent business owners, making sure that the needs of the entrepreneurs always come first. Mark's unique in-depth knowledge of direct sales comes from traveling extensively throughout the world in a role as the liaison between management and top field leaders where he learned that trust can't be forced and that the success and happiness of the entrepreneurs is what keeps a business thriving.

Mark and his wife of 25 years, Tracie, love spending time with their 5 children doing active things such as snowmobiling, riding ATVs, horseback riding, hiking, boating at Lake Powell or just trimming trees on their 120 acre mountain ranch.
Riley Timmer -Chief Operating Officer (COO)
Riley knows that often it only takes a little boost to help someone elevate their life from good to great. As Chief Operating Officer of ARIIX, Riley blends a decade of corporate financial leadership experience with a forward-thinking global vision to ensure that ARIIX is a valued resource for those in search of taking their health and life from good to amazing.

As Riley leads ARIIX’s international expansion efforts, working with people and companies from around the world, he finds great satisfaction in learning about the cultures, background and history of our diverse world. Riley’s talent for understanding his customers and his passion for getting what they need directly to them is a crucial part of what makes the ARIIX leadership team and their shared vision stand out. By weaving together the best that nature has to offer to support health and wellness, Riley feels lucky that he is able to do what he loves best – helping others enrich their lives.

Hard work and dedication are essential values Riley lives his life by, thanks to a father who taught him the benefits of “getting things done and done right” on the family farm, rising early on weekends to tackle chores and projects while other kids his age were sleeping in. It is these principles that Riley draws upon as he maintains unrivaled quality in all of ARIIX’s operations while also ensuring that company representatives and customers know that they are the valued foundation essential to ARIIX’s success.

Riley holds a degree in economics from the University of Utah and has worked in corporate finance, investor relations and international expansion leadership roles for the last decade. When it comes to personal time, Riley invests it right back into his family, as a youth sports coach, official dance recital cinematographer and go-to guy for scary math homework problems. He and his wife Tiffany have four children and live in South Jordan, Utah.
Brent Jorgensen - Chief Sales Officer (CSO)
Brent has spent the last 7 years as CEO of iCentris, Inc., where he has lead them to become one of the most successful technology companies in the direct sales industry. He has also been involved with the development of several other companies, including non-profit organizations, and has served as an advisor to some of the top direct selling companies in the world. His background in business and business development makes him the perfect addition to the ARIIX management team.

Brent is also known for his great sense of humor and personal warmth, and is a sought-after motivational speaker. His experiences with surviving a brain tumor and overcoming many other personal challenges have given him a unique perspective on life and particularly on health. He is an avid runner and participates in several races around the country, and he loves spending time with his 3 children and wife Debbie.
Jeff Yates - Chief Financial Officer (CFO)
Jeff brings to ARIIX a vast breadth of experience and leadership gained from owning his own company and from serving as an executive in both public and private companies. He began his career by starting a sporting goods company with retail stores throughout Utah. He worked for several years with the public accounting firm of PriceWaterhouse consulting with many of their premier clients throughout the United States. He was the Chief Financial Officer for Franklin Covey Stores in Salt Lake City with accountability for 185 stores in the U.S., Canada and Mexico. He was also the Executive Vice President and Chief Financial Officer of Deseret Book, and later served as the CFO of USANA Health Sciences with responsibility for the company's global financial performance.

Jeff is a CPA and holds a bachelor's degree and a Master of Accountancy from Brigham Young University, one of the highest ranked accounting schools in the world. He brings more than 24 years of financial and accounting leadership experience to ARIIX and is responsible for the Company's financial reporting, accounting, tax, treasury, investor relations and human resources. To Jeff, the most fulfilling part of his role at ARIIX is associating with our Representatives throughout the world; nothing brings him greater enjoyment than seeing their success. He and Shannon, his wife of 26 years, have five children, all of whom love the outdoors, boating at Lake Powell, skiing in the beautiful mountains of Utah and entertaining friends.
Wenhan Zhang - VP Information Technology
ARIIX welcomes Wenhan Zhang as Vice President of Information Technology. Wenhan's extensive knowledge covers all disciplines of IT functionalities, including software, hardware, infrastructure and operations. He served as an IT director at USANA for eight years where he provided leadership and expertise building their revolutionary commission engine and downline management systems. He recently architected a sophisticated computing grid with multiple data centers in Asia and North America, providing a global system of high performance and scalability.

Wenhan takes great pleasure in helping distributors succeed in business. His in-depth knowledge of MLM modeling and business analysis enables him to effectively communicate with the field about both technical and business topics.

He holds a master's degree from the Ohio State University in Engineering, and is naturally a die-hard Buckeye fan. He and his wife Vivian of 25 years have three children. He loves cooking Chinese food and entertaining guests to a BIG meal!
Ian Chandler - VP Business Development Asia Pacific
Ian Chandler knows how to get results and loves to help others realize success in their financial dreams by leveraging passion and productivity into creating powerful organizations. As Executive Director of Business Development at ARIIX, Inc., Ian has found the sweet spot for combining his professional experience in the Direct Sales industry with his dedication to helping others reach their greatest potential.

Ian’s deep appreciation for the cultural heritage and wisdom that is abundant throughout the world, especially in eastern cultures, is a perfect fit for ARIIX’s global vision of empowering humanity to reach its greatest potential. His command of the Chinese language and unique understanding of everything from compensation plans to customer relations is in perfect alignment with the company’s dedication to helping ARIIX Representatives around the world succeed.

When it comes to going the extra mile, Ian leads the pack. He holds as his mantra that if we do what everyone else does, we should expect to get what everyone else has. Outgoing by nature, Ian feels that his greatest professional achievements are helping individuals from all backgrounds see the best in themselves and pursue their dreams through the equalizing power of the direct sales industry.

Ian and his wife reside in Hong Kong, his adopted home away from home. He takes every opportunity to enjoy life in its fullest, loves to be outdoors, occasionally jumps on stage to belt out a Karaoke tune, and believes that any question can be answered using Excel.
Deanna Latson - Chief Product Officer
Deanna Latson has been involved in the field of health and wellness since 1999 and has served as a consultant, spokesperson, writer and guest lecturer for some of the largest colleges, universities and corporations in the world. Her clients include over 400 college and universities, corporations such as Smart Water, Pepsi Co. International, the American Heart Association and AT&T.

Deanna has been an NCAA grant-approved speaker for over 7 years, speaking to college sports teams about their health and wellbeing. She also has been a sought-after motivational speaker in the field of health and wellness for over a decade.

As a master communicator, Deanna serves as the liaison between the ARIIX scientific advisory board and the field. She is living proof that it is possible to completely transform one's own life through proper education and nutrition. During college, both Deanna’s parents became ill with life-threatening diseases, a situation that spurred Deanna's own impetus to change her focus towards nutrition, especially because she had battled with an eating disorder for 11 years as well as numerous other health problems that had plagued her throughout her life. It was after her parents had an amazing transformation in their health, and after Deanna herself healed her own body through wholistic means, that she decided to combine her two passions and apply her speaking talents to the topic of health and wellness. She holds a Bachelor's degree in communication studies with a special emphasis on organizational communication and a Master's degree in communication studies with a special emphasis on health communications. Deanna also received her Clinical Nutritionist degree from the Natural Healing Institute. Over the past 16 years, Deanna has been dedicated to research and development in the field of natural health and well being.

Deanna most looks forward to bringing some of the greatest minds in medicine on board the ARIIX team. Since 1999, she has had the pleasure of sharing the stage with some of the most influential people in the health and wellness field and it is those vital connections that will further benefit the ARIIX community.

Deanna and her husband of 12 years, Patrick, have 2 children and love to take spontaneous adventures all over the world. If you asked this family what their ideal vacation looks like, it would be a trip across the county in an RV with friends.
Robert Green - VP of Customer Service
Robert joins ARIIX as the Vice President of Customer Service. He brings over 25 years of corporate selling and global account experience. Working with companies such as: General Electric, Apple, Iomega, and Compaq/ HP broadened his business and customer relation skills.

He has also worked with many of the top Direct Selling Companies throughout the world selling and supporting complex hardware and software solutions. He also has been personally involved in several Direct Sales Companies over the years as a distributor, consulting and investing. He has a great passion for this business and the potential it can afford the Representatives.

You will find Robert has a great desire to serve the field and will be able to offer a world class customer service experience to the ARIIX Representatives. Living a healthy and active lifestyle is very important to Robert and his wife Ellison, of 33 years. Spending quality time with his 6 children and grandchildren is one of his greatest joys. He also enjoys riding horses, operating his small family farm, and he is an avid and competitive road cyclist.
Dr. Ray Strand
ARIIX is excited to welcome Dr. Ray Strand as a key member of our Scientific Advisory Board. Dr. Strand is a specialist in nutritional and preventive medicine and is quickly becoming one of the world's leading authorities on these subjects. He is a graduate of the University of Colorado Medical School, and he finished his post graduate education at Mercy Hospital in San Diego, California. 

Dr. Strand has been involved in a private family practice for over 30 years, and has spent the last 16 years of his practice focused on preventive and nutritional medicine. He has written several books including What Your Doctor Doesn't Know about Nutritional Medicine [Thomas Nelson 2002], Death by Prescription [Thomas Nelson 2003], and Healthy for Life [Real Life Press 2005]. He is also a sought-after public speaker, and has lectured throughout the United States, Canada, Australia, New Zealand, Malaysia, and Singapore.

In addition to being a recognized speaker and author, Dr. Strand is invested in the long term wellness of his patients and those he advises. He is excited to join the ARIIX team as a founding member of our Scientific Advisory Board, and is passionate about helping ARIIX spread a message of fundamental and lasting health around the world.

On a personal note, Dr. Strand has been happily married for 30 years and loves spending time with his wife and children. He is an avid golfer, and a private pilot.  His love for others is contagious, and he always finds time to listen to people’s stories and offer hope to those who are suffering. It is an honor to welcome Dr. Strand to the ARIIX Scientific Advisory Board.
Tim Sales
In 1989, near the end of an 11-year tour with the U.S. Navy Underwater Bomb Squad Team, Tim Sales answered an ad in the Washington Post newspaper that led him to his first and only network marketing company. Five years later his network marketing income rose to over $150,000 per month with over 56,000 people within his organization and over 2,400 new distributors per month entering from 20 countries.

Tim's successful experience and knowledge make him one of the most sought after advisors, speakers, trainers and creators of content in the industry. He's delivered  over 10,000 presentations and training sessions to over 117,000 people all over the world. Tim is known for his unique capacity to simplify the most complex issues in the network marketing learning process. He is also a teacher at the only university-affiliated Network Marketing Certificate Seminar offered for the industry, which is sponsored by the University of Illinois at Chicago.

For the past several years, Tim was not actively involved in network marketing, and was instead focusing on speaking and consulting around the world. But with the creation of ARIIX, he saw an unparalleled opportunity to join forces with a unique company that would positively impact the network marketing industry forever.

Tim Sales joins ARIIX as a Founding Representative and will serve as an expert consultant for Representative policies and relations. He brings a unique perspective that will help ARIIX in their dedication to support their Representatives above all else. Mr. Sales’ vast knowledge of and experience in the direct sales industry will be invaluable assets as the company moves forward.
Mary Dee
Mary Dee has been making her mark in the Industry and beyond for over 12 years now. The diversity in her background and experience make her a cutting edge leader for international business. Her corporate background paints a picture filled with exclusive, privately held small businesses to Fortune 500 giants. At the age of 22 she launched her own successful small business in direct sales, continued on from there to consult with CEO's and direct sales companies and she's been a personal Prosperity Coach and Business Consultant to many entrepreneurs and corporate executives, helping them to reach new levels of success in their own ventures.

Culturally, she is a Thai-American, born in Singapore and has enjoyed spending most of her life all over the United States while fulfilling her personal passions Internationally. Mary brings a heart for philanthropic causes with her, exemplified by a charity she started for the improvement and inspiration of women and children that has been ministering in Thailand since late 2010. Her love for people combined with her expertise and leadership experience in Operations, Marketing and Strategic Business Development make her the right partner for the ARIIX global initiative.

Mary Dee holds a degree in Business from Northwood University and is a published poet. Mary and her husband enjoy exceptional living through world travel, spiritual enlightenment and close relationships with their family and friends.
Robert Allen
Robert Allen has been teaching ordinary people how to achieve extraordinary success and financial freedom for more than 30 years. He is the author and co-author of some of the most influential financial books of all time including New York Times bestsellers Creating Wealth, Nothing Down, Multiple Streams of Income and The One Minute Millionaire. Robert’s 10 books combined have sold over 3,500,000 copies and spent more than 100 weeks on New York Times bestseller lists.

Thousands of millionaires and multi-millionaires have attributed their success to Mr. Allen’s signature systems and strategies. MILLIONS of people have attended Robert’s live seminars over the last three decades and his graduates have earned BILLIONS in profits by following his financial advice. Empowered by his philosophy of the Enlightened Entrepreneur, Robert’s students have generously contributed more than 50 million dollars to their favorite churches, causes and charities. All told, through his books, seminars, coaching and various info-products he has marketed OVER A BILLION DOLLARS worth of "how-to" information.

He has spoken to audiences worldwide as large as 20,000 people, sharing stages with the likes of Sir Richard Branson, Tony Robbins, Oprah Winfrey and Donald Trump.

The National Speakers Association presented Robert with an award as America's Top Millionaire Maker.

He is a popular television and radio guest appearing on hundreds of radio and television programs including Good Morning America, Regis Philbin, Neil Cavuto and Larry King. He has also been featured in numerous international publications including the Wall Street Journal, The Los Angeles Times, The Washington Post, Newsweek, Barons, Money Magazine and Reader’s Digest.

Throughout his career, Robert learned to become a multi-faceted entrepreneur as he explains in one of his most popular books—Multiple Streams of Income: How to Generate a Lifetime of Unlimited Wealth. Accordingly, he has earned million dollar fortunes in several completely different fields: Real Estate, the Internet, Information Marketing and Network Marketing.

Which is his all-time favorite money making venture? Without hesitation, he says, “Network Marketing has captured my heart and soul.” Ironically, it is the one opportunity which he most strongly resisted. In the mid ’90s he was approached by his secretary to investigate a new Utah-based health and nutrition company who had embraced Network Marketing. He turned her down flat.

But his wife, Daryl, wasn’t so quick to say no. She joined and started building her own business by sharing the company’s health products with friends and family. Within months she was earning income that rivaled the royalties of her bestselling author husband. Witnessing her success first hand, Robert overcame his skepticism and joined his wife as an enthusiastic fan of this revolutionary but often misunderstood industry. He and his wife went on to build a worldwide Network Marketing organization, earning millions of dollars and creating friendships throughout the world. By 2011, twenty of the top 25 income earners in the entire company were in their downline.

Recently, Mr. Allen was invited to be the spokesperson and lead personal growth trainer in the launch of a new Network Marketing company based in Bountiful, Utah called ARIIX.

The decision was not easy. It meant leaving behind thousands of friends and risking the loss of substantial streams of recurring income. After weighing the pros and cons, both Robert and Daryl were overwhelmingly convinced that joining ARIIX was their best option.

It’s a “no brainer,” Robert explained. “Opportunities like this come along maybe once in a lifetime. It’s as if every success and every failure I’ve ever experienced has perfectly prepared me for my leadership role with ARIIX. My purpose in life is to inspire and empower people to achieve their destiny. With ARIIX I will be able to have a much larger impact in shaping the future of thousands of exciting new entrepreneurs who are attracted to ARIIX. I get to share my lifetime of experience and wisdom—to teach the techniques, strategies and shortcuts to massive success. I’m excited to join with the founders of ARIIX to build a company that is second to none in the world.”